I’m Erin McCarthy (on the right - ha ha). When our family bought a home on Diamond Lake in 2019, we sought out Diamond Lake themed apparel to show off our pride for our favorite spot. Not finding much on the market, we decided to start our own website with fun and attractive designs showcasing our happy place using the skills I have developed as an artist, professional photographer and graphic designer for the past 17 years.

We happily divide our time between Wilmette, IL and Diamond Lake in Cassopolis, MI. We love life at the lake and are here to share a bit of it with you.

Most all of our products can be customized with the lake / locale of your choice. Send us a note to inquire about this complimentary service.